Office of the Saskatchewan Information and Privacy Commissioner. Guide to FOIP, Chapter 6, Protection of Privacy. Updated 27 February 2023. 358 • Mail order retailers • Service providers • Surveys • Warranty cards • Product registrations • Contests • Offers • Loyalty cards • Seminars • Conferences • Websites • Non-profit and charitable organizations855 Opaque collection, accumulation and consolidation of consumer data has several privacy impacts. It is often unclear to what extent individuals are aware of, let alone consent to, the collection, use and disclosure of their personal information through these various channels.856 Since 2006, technology has rapidly changed and advanced. New sources of consumer information now also include social media sites and search engines such as Google. There are significant challenges with protecting individuals’ personal information from such data brokerage practices. For more on this topic, see: The Canadian Internet Policy and Public Interest Clinic (CIPPIC) • On the Data Trail: How detailed information about you gets into the hands of organizations with whom you have no relationship: Microsoft Word - Data Broker 06-07-06 _Color_.doc (cippic.ca) • Back on the Data Trail: The Evolution of Canada’s Data Broker Industry: CIPPICBack_on_the_Data_Trail.pdf 855 University of Ottawa, Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic (CIPPIC), Back On the Data Trail: The Evolution of Canada’s Data Broker Industry. Available at CIPPICBack_on_the_Data_Trail.pdf at p. 2. Accessed December 22, 2022. 856 University of Ottawa, Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic (CIPPIC), On the Data Trail: How detailed information about you gets int o the hands of organizations with whom you have no relationship. Available at Microsoft Word - Data Broker 06-07-06 _Color_.doc (cippic.ca) at p. 47. Accessed December 22, 2022.
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